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Category: Project Material

THE IMPACT OF ADVERTISING ON CONSUME GOODS TO AN ORGANIZATION(A CASE STUDY OF AGOFURE BAKERY WARRI DELTA STATE)

ABSTRACT/DESCRIPTION


The aim of this project examines and surveys “The Impact of Advertising on Consumer Goods to an Organization”. Advertising is related to how information about the product will be disseminated to the target audience. For the need of advertising of consumer goods, there are widely used process for the dissemination of the concepts and measurement instrument. Therefore, using advertizing-oriented models in the service concepts are likely to give managers wrong direction, its also enlighten the researchers about the impact of advertizing on consumer goods to an organization and possible solution. The findings of this research shows that the sales of a product may not entirely be made successful with, but also by the features of the product that are successful with advertizing, also by the features of the product that are product, price, place, promotional activities being offered to the target audience with trend in business. Study promotion has been recognized as inevitable tools and therefore should be used with caution because if present, a substantial of a company annual budget. It was concluded that in greater loss to a consumers goods based on the point, using advertising as promotional tool to aid the sales of a product, there is also need for product management to recommend the appropriate market programme for a brand new or group product

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