THE ROLE OF EFFECTIVE COMMUNICATION IN THE REALIZATION OF A COMPANY’S GOALS AND OBJECTIVES(A CASE STUDY OF GUINNESS NIGERIA PLC)

Since the main objective of every organization is to maximize profit, this study will take a critical examination on how a company’s goals and objectives are realizable through effective communication. For this project to be easily comprehended and better absorbed it is broken down into five chapters with bibliography indicating the books that were consulted. The need for effective communication in all facets cannot be over emphasized. This research project can be more proficient through effective communication.