THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT(A CASE STUDY OF ANDY GROUP OF COMPANY)

The purpose of this study is to find out the problems facing paint companies in marketing of their product under the economic depression on Andy Group of company in particular and with a view to identity and offer possible solutions. In order to achieve the above purpose I carried out an investigation on how paint companies have been marketing their product under these situations. A able to find out that paints companies were find out it difficult to survive under these economic system is in disarray rising cost of production high prices especially when one’s consumption pattern has charged this situation constitutes a variable problems of paint companies in the state. The researchers have designed a system suitable for the correction on the effect or economic depression on the marketing of paint product in Enugu State.