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Format:
Microsoft Word (.docx): Pages: 50+ pages: Chapters: 1-5
The full software or material containing all the chapters is available only when you make payment
Category: Project Material
STRATEGIC MARKETING OF BANKING SERVICES IN NIGERIA
ABSTRACT/DESCRIPTION
The proliferation of banks in Nigerian economy resulted in cutthroat competition among banks, the phenomena in informed the decision to probe into how banks market their financial services. In other words, the focus of this work is to find out the marketing strategies adopted by banks to create awareness of their products. To customers, it also sought to know the importance of marketing in the liquidity and profitability position of banks. The effect of marketing strategies and techniques on the existing customers and prospective ones was also a subject for consideration. However, since there are many banks in Nigeria spread over the thirty-six (36) states of the federation and the federal capital territory, Abuja to use all banks for the purpose of the study would be cumbersome and illogical. Four branches of the bank situated in Lagos were used for the purpose of data collection interviews method was adopted with the use of two separate interview schedules, one for bank officials and the other for customers of the branches.
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1
INSTITUTE OF MANAGEMENT AND TECHNOLOGY(I.M.T) ENUGU
2
DEVELOPMENT BANKING IN NIGERIA
3
AGRICULTURAL LOAN DISBURSEMENT AND REPAYMENT IN NIGERIAN COMMERCIAL BANKS(A CASE STUDY OF AFRIBANK NIGERIAN PLC)
4
AN APPRAISAL OF THE INTERNAL CONTROL SYSTEM IN COMMERCIAL BANKS IN NIGERIA
5
BANKING LENDING POLICIES AND RECOVERY PROCEDURE IN NIGERIA
6
COMMUNITY BANKING SYSTEM IN NIGERIA AND THE PROMOTION OF RURAL DEVELOPMENT
7
DEVELOPMENT BANKING IN NIGERIA
8
EFFECT OF BANK FAILURE ON NIGERIA ECONOMIC DEVELOPMENT
9
EFFECTIVE MANAGEMENT OF NIGERIAN EXTERNAL RESERVES
10
FINANCIAL ACCOUNTING INFORMATION AS AN AID TO MANAGEMENT DECISION MAKING
11
INSPECTION AS AN AID TO EFFECTIVE BANK MANAGEMENT(A CASE STUDY OF UNION BANK OF NIGERIA PLC)
12
A STUDY OF THE RELATIONSHIP BETWEEN MONEY SUPPLY AND LEVEL OF NATIONAL INCOME IN NIGERIA
13
AN ANALYSIS OF UNIVERSAL BANKING AND ITS IMPLICATION ON THE NIGERIAN ECONOMY
14
BANKING HABITS IN RURAL COMMUNITIES
15
BANKING INSPECTION AND EXAMINATION AS AN AID TO EFFECTIVE BANK MANAGEMENT
16
DEVELOPMENT BANK PARTICIPATION IN INDUSTRIAL DEVELOPMENT OF NIGERIA
17
THE ROLE OF FINANCIAL INSTITUTION IN EXPORT FINANCING
18
IMPACT OF COMMUNITY BANKING ON RURAL DEVELOPMENT
19
IMPACT OF INFLATION ON FINANCIAL STATEMENT OF AN ORGANIZATION
20
INFLATION AND ECONOMIC ACTIVITIES IN NIGERIA
21
INFLATION IN NIGERIA CAUSES CONSEQUENCE AND CONTROL
22
THE IMPACTS OF THE N25 BILLION RECAPITALIZATION BY THE CENTRAL BANK OF NIGERIA ON COMMERCIAL BANKS
23
THE PROBLEMS IN ADMINISTRATION OF VAT IN NIGERIA
24
IMPACT OF SUPERVISION ON MANAGEMENT EFFICIENCY IN BANKING INDUSTRY
25
LIQUIDITY PROBLEMS IN NIGERIA COMMERCIAL BANKS
26
MARKETING STRATEGIES OF COMMUNITY BANKS
27
MEASURES NECESSARY TO MINIMIZE THE HIGH INCIDENCE OF BAD DEBTS IN NIGERIA COMMERCIAL BANKS
28
MORTGAGE ARRANGEMENT IN DEPRESSED ECONOMY(A CASE STUDY OF MORTGAGE BANK OF NIGERIA)
29
PROBLEM OF PERSONNAL INCOME TAX COLLECTION AND MANAGEMENT IN ENUGU STATE
30
PROBLEMS OF FINANCING SMALL-SCALE INDUSTRIES AND POSSIBLE SOLUTIONS TO IT(A CASE STUDY OF OGUI COMMUNITY BANK)
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