This study was carried out to know the impact and implication of promotion mix in the banking industry. This research is divided into four chapters. Chapter one comprises of introduction, background of the study, statement of the problem, objective of the study, research questions, significance of the study, scope of the study. Chapter two discussed the review of related literature and methodology. Chapter three discussed the data presentation and analysis. Finally chapter four has to do with the summary of findings, conclusions and recommendations.
KEYWORDS : Promotion, Advertising, Publicity, Personal selling