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Category: Project Material

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES(A CASE STUDY OF POWER HOLDING COMPANY FORMERLY CALLED NEPA)

ABSTRACT/DESCRIPTION


The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire. Data was collected from seven zones such as New Heaven, Asata, Achala-Layout, Ogui Urban, Ogui New Layout, Ogbete (Camp) and Agabni Road. Bourley was used to determine the sample size. Also, chi-square was used to analyze the hypothesis and know also when to accept or reject the null and alternative hypothesis.

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