AN ASSESSMENT IN THE IMPACT OF PRODUCT PLANNING DISTRIBUTION AND LOGISTICS IN THE AUTO MANUFACTURING OUTFIT(A STUDY OF MB-ANAMMCO LTD EMENE-ENUGU)

The study looked into planning, distribution and logistics in an auto manufacturing company Anammco and it lays emphasis on the activities that will mobilized the product manufacturing, distribution and customer satisfaction. It is based on determining the best strategic plans to adapt by the management and more efficient and effective ways of distributing goods and service all year round. To test and determine these, the researcher used questionnaire, observation and personal interview to the company’s staff and outside distributors or agents to carry out the experiment. During the process the researcher tested the hypothesis by using Chi-Square and the following findings were recovered. MB-Anammco has problem in the procuring of raw materials during production. The company fined it difficult to meet their financial requirement. MB-Anammco has no motivation policy for their customers and workers. There based on the research findings the recommendations were made, the company should reduce the problem of procuring raw materials to stock a head of time and to more suppliers. The company should try as much as possible to start planning for their products ahead of time. Any long range planning should be best planning method to the company because of nature of their product. The management should find out seasons which the demands for the company’s product are it peak and increase the supply. The company should stimulate additional sales by increasing share of market by introducing sales promotional tools. The company should as much as possible to increase it share market by mapping out more geographical areas to cover.