ADVERTISING AND ITS IMPACT ON PRODUCTS MARKETING IN NIGERIA

This research work was carried out in order to ascertain advertising and it’s impact on products marketing in Nigeria, a case study of Gwake Table Water, Ozoro, Delta State. The project work tries to stress on the objectives of advertising in Gwake Table Water, Ozoro, Delta State. And how the objectives can be fulfilled in spite of numerous problems confronting her activities. The project was carried out along with some questionnaire designed for the management staff, distributors and consumers to verity how advertising effectively facilitate the product marketing in Nigeria in a manufacturing firm like Gwake Table Water, Ozoro. Hypotheses were formulated to test the various questions analyzed to show whether there is no significance relationship between advertising and sales of product. Finally, the limitations of the study and findings experienced research were equally stated briefly.