THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION(A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE)

The role of planning and forecasting in business organization is a topic chosen from the business administration and management field. The research was conducted mainly to examine the positive and negatives effects of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION. Both primary and secondary data were used to elicit information from sample studied, the primary source of data were response form the personal interview which secondary source form textbook on business management and administration and periodicals. Twenty-five people were interviewed as the sample of the staff and management of EASTERN SHOP NIGERIA LTD. The data analysis was based on oral interview I had with the staff of Eastern Shop (twenty five) the major finding as follows. i. The planning and Forecasting is aids to correct mismanagement in business organization. ii. And the planning and forecasting gives go ahead over to any individual organization that is going into business to make judicious use of forecasting and planning as a way of success in any business. iii. Poor Forecasting attitude and inadequate planning iv. Poor Integration of Forecasting and planning in running of business.