THE IMPACT OF PERSONAL SELLING AND MARKETING OF BEVERAGES IN ASABA DELTA (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)

Personal selling which is one of the functions of marketing is very important in the business and marketing life of an organization, it involves the face to face communication of information from a seller to a prospective buyer, and it involves the interaction of both seller and the buyer for the purpose of facility exchange for the mutual satisfaction of both parties. It has long been recognized as the lost and probably the most important component of the promotional mix. Its age can be ascertained by the fact that word of mouth and recommendation by others long in existence as a method of winning somebody over to some idea.