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Category: Project Material

THE EFFECT OF STRATEGIC PLANNING ON ORGANISATION PRODUCTIVITY (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY PLC ENUGU)

ABSTRACT/DESCRIPTION


Failures of the corporate business organization in Nigerian a trend that is now becoming a rule rather than the exception in our national life. It has assumed such a phenomenal dimension that now threatens the fabric of national economy. This traffic development has induced fear into the minds of many potential investors (government and individuals) thus discouraging meaningful investments eminent business scholars and practitioners have blamed this ugly development on non-application of strategic planning by these corporate business entities in their management styles. They believe that it was either because the present crop of corporate executives are ignorant of the concept of strategic management or that they lack the required skills to meet with the expectation of strategic planning. This study has, therefore, attempted an up-to-date review of existing literature on strategic planning process, and has also analysed the extent to which this could be used to enhance organizational productivity excerpts from previous work done in this area, questionnaires, interview and personal observations formed the primary sources of data. While periodical from this Nigerian Bottling Company Plc newspapers, journals constituted other sources. Two hypotheses were formulated and put to test using chi-square distribution for analysis one, while analysis two was put to test using product moment co-efficient of correlation and the T-test distribution to prove that the internal and external environment factors surrounding the company have significant influence on its strategic planning and the corporate performance of the company too. This revealing that in real life situations strategic planning and its application have the potential of reviewing that in real life situations strategic planning and its application have the potentials of reviewing and sustaining corporate entities through increased productivity. Therefore top company management should engage only skilled personnel’s who would adopt scientific techniques to plan strategically.

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