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Category: Project Material

THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OB JECTIVES(A CASE OF NIGERIA COCA-COLA CAMPANY PLAGOSLC LAGOS)

ABSTRACT/DESCRIPTION


Definition of public relation is a strategic communication process that build mutually beneficial relationship between an organization and their public promotion in business are those activities such as advertising personal selling sales promotion e.t.c. this study aim at bringing a company products or services to the farvourable attention of its consumers by so doing the researcher desired to investigate the effect of the good public relations of a companies using the Nigeria coca-cola company plc Lagos state as a case study the researcher used simple random sampling and stratified sampling techniques in selling their sample, the two major instrument of data collection adapted for the studies are questionnaire and structured oral interview. It was discovered from the finding made that Nigeria coca-cola company plc acknowledge the positive impact of good public relation s and promotion on their staff performance and organizational output. The improvement in their volume and revenue is as a result of organized public relation strategies and promotion techniques ,public relation and adequate promotional tools are not exclusives rather they tend to complement one another to achieve better result .from the above discovering made the researcher deducted some recommendations which include, there is need for a more motivational system of public relation and market promotions to enhance productively and sales volume of the market companies .a good public and promotional strategy must be sustained through research , well managed feedback, transparent, honesty and truthful information.

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