THE CRITICAL APPRAISAL OF THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANISATION(A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU ENUGU STATE)

The research was conducted mainly to examine the positive and negatives effects of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANISATION both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interviews, while secondary source from text-books on business management and administration and periodicals. Twenty-five persons were interviewed as the sample of the staff and management of EASTERN SHOP NIGERIA LTD. The data analysis was based on oral interview I had with the staff of EASTERN SHOP (twenty-five). The major findings are as follows: The planning and forecasting gules go ahead order to any individual, organization that is going into business to make judicious use of forecasting and planning and forecasting is aids to correct mismanagement in business organization. Poor forecasting attitude and in adequate planning poor integration of forecasting and planning in running of business organization. Problem of in-experience in running of organization as a result of making use of sentiment, instead of strategy planning. Problem of business is also noticed to be an issue of planning on daily basis instead of medium term and long term planning and forecasting basis. Problem arises because management “organization” believes that planning is not important, even if they believed that it is inborn and endowed from birth and inclination