PRODUCT INNOVATION, A VIABLE OPTION IN A COMPETITIVE MARKET ENVIRONMENT(A CASE OF BABA GOD PLASTIC INDUSTRY LIMITED ASABA)

This research is an attempt to evaluate the importance of products innovation as a viable option in a competitive market to change in sales volume. The primary principle data were gathered mainly from the questionnaire design and observation study of the innovating a product while the secondary data were collected through textbooks, newspapers, Articles Company and government records e.t.c Due to cost and constant in sampling, large population respondents, the sampling size and scope of study was limited to the effect or products innovation as viable question in a competitive market. A case study of Baba God Plastic Limited, Asaba (Plastic Firm) was used. The information organized analyzed and interpreted using tabular method percentages. The result of the study indicated that most people are of the view that product innovation plays some positive and significant roles in the economy or in the competitive market. Recommendations were made as well as suggestions for further studies on product innovation, viable option in a competitive market environment.