MASS MEDIA AS AN INSTRUMENT OF POLITICAL MOBILIZATION (A STUDY OF ENUGU STATE BROADCASTING SERVICES)

The various literature studies intended to the mass media role in the national development and this is clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development. The mass media is the fourth estate of government had been assigned to various responsibilities in the society including the watch role, the educator and entertainer of the various segments of people. The role of the mass media as an instrument of political mobilization in the modern of more or less formalized institutions that deals with communication of all types. Normally, this required a considerable capital as the case with the radio, television and publishing houses. Necessarily, they have to carter for the mass audience. For this reason, those who control the mass media usually suggest that they have the ability and capacity to manipulate and mobilize the people during the transition era. The alternation of primary social relationship under the impact of industrialization has left the population and social lacking in sense of group identity and social control.