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Category: Project Material

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

ABSTRACT/DESCRIPTION


The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in Nigeria. Data were collected form primary and secondary data. The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies and percentage. Having analyzed the data, the two funding are: 1. The existing pricing policy has resulted in uniform prices by the “Big 8” and different prices by independent marketers. 2. The effects of the uniform pricing include: shortage of supplies relative to demand, diversion, bunkering and hoarding of petroleum products. The conclusion is guided that deregulation of the down stream sector will improve the pricing system.

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