EFFECT OF ADVERTISING ON BRAND PERFORMANCE(A CASE STUDY OF AIRTEL NIGERIA)

The purpose of this study is to find out how effective advertising is relevant to Airtel Nigeria with respect to brand performance. The methodology adopted includes survey research design and the use of questionnaires for data collection, percentage and chi-square was also used to test the hypothesis. The findings revealed that the advertising improves sales, productivity and organization performance. The study includes that advertising helps improve sales and productivity of the form and organization performance of Airtel Nigeria. It is recommended for Airtel to improve in more funds in order to achieve its objectives. Finally, the finding reveals, that advertising improve sales productivity and organizational performance. Finally, it is recommended for Airtel Nigeria to improve and advertisement should also be directed in rural area as it is in urban area.