BENEFIT OF SALES PROMOTION AND ADVERTISEMENT IN PROMOTING ORGANIZATIONAL GOALS(A CASE STUDY OF GLOBACOM NETWORK)

Advertisement and sales promotion is very important in an organization especially in this dynamic competitive and complex business environment. Advertisement and sales promotion are some of the promo-tools or one of the strategies marketers use in reaching their customer. The study methodology was from primary and secondary source. The study tried to examine advertisement and sales promotion as a tools used in improving prodigality. From the research study, it was found that there is no organization that can grow and stand the test time without advertisement and sales promotion activities. It is therefore recommended that sales promotion and advertisement activities be designed to build strength and retain customers towards the firm and it product.