ANALYSIS OF ADVERTISING STRATEGY ON CONSUMER BUYING BEHAVIOR(A STUDY OF NIGERIA BOTTLING COMPANY PLC)

This impact of advertising on consumer buying behavior is designed to access the effectiveness of the current advertisement structure of Nigeria Bottling company plc. Warri, the purpose of this is to examine the adequacy of the current advertising strategies in the organization. it is also used to investigate how advertisement strategies of Nigeria Bottling Company plc contributes to consumers satisfaction and loyalty. This research work seeks to ascertain basic promotion strategies with emphasis on advertising. The method used for data collection for this study is primary and secondary data. Primary collections are sources of collecting data using the questionnaire as data collection instrument for this research. While the secondary data obtained from related books and journal publication. The study also includes the summary of major findings, reveals the recommendation which reveals the answer to the research questions.