AN ANALYSIS OF THE USES AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS ORGANIZATION

This research, which is limited to Enugu metropolis, undertook a credit analysis of the uses and abuses of relation in management in selected Nigeria business organization. The main objectives were - To examine the relevance of public relation in modern business management to find out if the public relation is practiced as a top management function in the companies under study. - To examine the effectiveness or ineffectiveness of the public relations strategies employed by managers in the companies under study - To find out the attitude of other managers and employees in the companies to public relations. - To find out the level of acceptance or un-acceptance of public relation as a management function in the companies under study. - To identify and analyse the uses and abuses of public organization. - To make appropriate recommendation. The research questions were. - What is the relevance of public relations to modern business management. - Is public relations being practiced as a top management function? - How do other managers and employees perceive the job of public relations? - Do the management of companies under study recognize the importance of public relations? - What are the specific uses of public relations in these organization Our data were sourced from ANAMMCO Ltd and NITEL ltd. All in Eniugu metropolis and subjected to sophisticated statistical tests. This leads tot the following findings among others. - Public relations are relevance t modern business management - Public relations as practices by management in the organizations as under study are not abused. - Other managers and employees in the organization are favorably disposed to public relations - the level of acceptance of public relations as a management function in the companies under study is high. - All these suggests that all business big or small, should create mutual understanding between her publics and the organization through the activities of he public relations department to enhance growth and development.