In the landscape of modern professional wrestling, few performers have navigated the transition from the independent scene to the global stage with as much personality as Ethan Page. Born Julian Micevski in Stoney Creek, Ontario, Canada, Page spent nearly two decades mastering his craft, building a reputation as a master storyteller and a natural antagonist. Known for his "All Ego" persona, he has thrived in every promotion he has touched, from his time in Impact Wrestling and AEW to his current high-profile tenure in WWE. By 2026, Page has solidified his spot as a top-tier attraction, proving that his mix of charisma, technical skill, and undeniable swagger makes him one of the most watchable stars in sports entertainment today.
##Net Worth
As of 2026, Ethan Page’s net worth is estimated to be in the range of $1.5 million to $3 million.
His financial growth has accelerated significantly over the last few years, particularly since his arrival in WWE. While he has been a consistent earner throughout his career in various top promotions, his main-roster status has elevated his earning capacity, reflecting his value as a reliable, high-impact performer who can anchor storylines and elevate the talent around him.
##Sources of Income
Page’s financial success is a result of a diversified "hustle" mentality that extends far beyond the squared circle:
WWE Main Roster Contract: Page commands a lucrative annual salary that includes performance bonuses for Premium Live Events and touring.
YouTube and Digital Media: A pioneer in the wrestling-vlog space, Page’s YouTube channel—famed for his "Toy Hunt" series—has been a consistent source of ad revenue and brand partnerships for years.
Merchandise: Known for his unique style, Page earns royalties from his own "All Ego" branding, which includes apparel and accessories that consistently rank well among fans.
Side Ventures: Like many modern superstars, Page leverages his personal brand through platforms like Cameo and occasional guest appearances, capitalizing on his highly interactive fan base.
##Parent
Ethan Page was born to parents of Macedonian and Serbian descent in Canada. While he shares glimpses of his personal life, he has generally kept his parents out of the spotlight to maintain their privacy. He has often credited his upbringing in Stoney Creek for his work ethic, noting that he channeled his childhood energy into martial arts—earning black belts in karate and taekwondo—long before he ever thought about pursuing a career in professional wrestling.
##Siblings
Specific details regarding Page's biological siblings are not public. Throughout his career, Page has been very intentional about separating his professional "All Ego" persona from his private family life. Within the wrestling industry, however, he has built "brotherhoods" with long-time creative partners and rivals, preferring to keep his actual family lineage private while he represents his heritage on the global stage.
##Wife or Spouse
Ethan Page has been happily married to his wife, Viviana, since July 4, 2015.
The couple has been together through the entirety of his rise in professional wrestling, supporting one another through the grueling travel and unpredictable nature of the industry. Viviana is often his greatest source of support and a grounding force who helps him balance the demands of being a full-time WWE superstar with his responsibilities at home.
##Children
Ethan and Viviana are proud parents to two children.
Page frequently speaks about the importance of being present for his family despite his demanding schedule. While he keeps his children's lives private and away from the cameras, he has mentioned in interviews that they are his primary motivation to continue striving for championship gold, ensuring he leaves a legacy they can be proud of as they grow up.